Marketing systems audit
See exactly slowing your marketing team down.
An audit of your team's operating system: the layer where work gets planned, decided, and shipped.
A fixed-scope, 4-week Marketing Systems Audit for teams drowning in chaos and unsure where to start. $5,000 flat. No retainer. No open-ended consulting.
Who this is for
Built for marketing and creative teams that have outgrown their systems.
This audit is built for:
01 Marketing leaders running lean teams without dedicated operations support
02 Creative teams producing high volume without consistent systems
03 Directors who inherited a function and need an outside read
04 Teams coordinating across departments with no shared operating picture
What you’ll know by the end of four weeks
What your team is actually doing vs what leadership thinks it's doing
Where decisions are getting made, delayed, or dropped
Which systems are working, which create friction, and which don't exist
The three highest-leverage changes to make in the next 90 days
What's included
Everything in the engagement.
Included
Detail
How it works
The 4-week process.
01
Kickoff
Scope alignment, stakeholder scheduling, document request.
02
Interviews
Up to 5 stakeholder conversations. Systems and tool review.
03
Analysis
Pattern synthesis. Findings and recommendations drafted.
04
Delivery
Audit deck. 90-minute working session. 30-day follow-up window.
investment
$5,000 flat.
50% on kickoff, 50% on delivery. No hidden costs. No scope creep. Fixed deliverables, fixed timeline.
About
About Laura Siebert.
I'm a Business Systems Architect with 20+ years across marketing, creative operations, product management, and founder roles.
Most recently, I was Director of Marketing at Meow Wolf Houston, where I built the campaign planning and coordination system that aligned creative, operations, retail, and guest experience teams. Before that, I led project management at Padrón & Co. I also founded and scaled a direct-to-consumer business from $80K to $500K in eight months. Product Management certified through Product School.
I build systems for visibility: tools and frameworks that help teams understand what's happening in their business and make better decisions.
20+ years experience across marketing, ops, product, and design
Former Marketing Director Meow Wolf Houston
$80K → $500K scaled a DTC business in 8 months
Product Management certified Product School
Methodology
Seeing the system beneath the story.
A methodology example from experiential entertainment.
situation
A creative team at a large experiential entertainment brand was producing high volumes of campaigns, activations, and partnerships. Each was good on its own. None were connected. Leadership couldn't tell whether the work was adding up. Audiences encountered the brand differently depending on which touchpoint they hit first, and that inconsistency eroded the clarity needed to drive attendance and conversion.
the lens
Instead of auditing outputs campaign-by-campaign, channel-by-channel, I mapped how the work was being planned, decided, and shipped. The question shifted from "are these campaigns working?" to "what coherent story are they telling, and where does the system drop the thread?"
What the lens surfaced
→ Campaigns, activations, and partnerships were being generated in parallel, not sequenced
→ There was no shared narrative spine, so each touchpoint started cold
→ Teams were making decisions without a common operating picture
→ Strong lower-funnel ROI masked upper-funnel gaps
What got built
A single narrative framework (the creative system) that gave every campaign, activation, and partnership a shared entry point. The individual outputs didn't have to change. What changed was how they connected.
The learnings
A well-designed system and an adopted system are two different outcomes. The first is a deliverable. The second is an organizational decision. This engagement clarified, and shapes how the Marketing Systems Audit is scoped today, that visibility has to come first. Without a clear operating picture, teams relitigate the same decisions. With one, they have something to act on. What happens next is the organization's to own, not the auditor's to promise.
The takeaway for you
You don't need better campaigns. You need to see the operating system those campaigns are running on. That's what the MSA delivers: a structured read on how your team works, not a critique of what it produces.
Questions
Frequently asked questions.
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No. The value comes from seeing the full operating picture. Partial scope means partial clarity.
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No. The audit gives you a sequenced plan your team can execute. If you need implementation support, I can point you toward people who do that work.
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I can quote larger engagements as an Extended Audit. Mention your team size in the intake form.
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I'd recommend waiting. An audit taken during transition captures the transition, not the operating pattern. The intake form asks about this directly.
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The intake form filters for fit. If it's not a match, I'll tell you directly, and may be able to refer you to someone better suited.
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Yes, a mutual NDA can be provided on request.
Ready to see what's happening inside your team?
The intake form takes five minutes. If we're a fit, I'll respond within two business days.