Performance Creative Audit
Strong creative, working harder.
A 4-week, fixed-scope audit for in-house creative teams whose paid social isn't connecting to the market. $5,000 flat. No retainer. No production work. No taste-based critique.
Who this is for
Built for in-house creative teams who are tired of guessing.
This audit is built for:
01 Creative Directors and Brand Directors at $10–50M companies running paid social on Meta or TikTok
02 Heads of Creative whose work is strong but isn't connecting to the market
03 Brand leads caught between a creative team and a media buyer who don't share a definition of "good"
04 Creative managers under pressure to make more, after a campaign underperformed
05 Teams that have hired designers, upgraded tools, or added production capacity, and still aren't seeing market response
Not a fit if
You're looking for production help — ads will not be made
Your team is in active restructuring or leadership transition
You want strategy, media planning, or buying advice
You're looking for a training program or workshop
You need a retainer or ongoing engagement
About
Laura Siebert.
Most operators in this space are creative or marketing.
I've been in both rooms.
I'm a Business Systems Architect with 20+ years across creative, marketing, and product.
Designer at Vala Marketing, then at Padrón & Co. where I was promoted to Product & Project Manager and built the systems behind the creative team. Director of Marketing at Meow Wolf Houston. Founder of a DTC brand I scaled from $80K to $500K in eight months. Product School certified.
20+ years experience across marketing, ops, product, and design
Former Marketing Director Meow Wolf Houston
$80K → $500K scaled a DTC business in 8 months
Product Management certified Product School
The issue is rarely talent. it’s visibility
The work may be strong. The system around it may be unclear.
Most in-house creative teams produce strong work. What they don't always have is a system for understanding what's connecting to the market, why it's connecting, and what to change next.
Performance data lives in one tool. Creative work lives in another. The brief, the variations, the review process, and the post-campaign learning loop run in parallel, not in conversation. The team makes more, performs less, and the feedback they're getting ("we need more hooks," "make it more native") doesn't translate to creative direction.
The Performance Creative Audit looks at the system around the work, so the team can see what's working and what to change.
All creative work should be expressive of the brand and the intent behind it. This isn't about limiting creativity. It's about making sure the work is supported by a system that allows it to do what it's meant to do.
What it covers
The five areas the audit covers.
01
Brief quality
Does the brief tell the team what the work is supposed to do, who it's for, what the market context is, and what success looks like?
02
Variation system
Are variations testing meaningful differences — message, hierarchy, hook, offer — or just aesthetic ones?
03
Design-for-performance fundamentals
Hierarchy, message match, readability, CTA visibility, alignment with placement and intent.
04
Feedback and review process
Is feedback grounded in the goal of the work or in personal taste? Is there a shared definition of "good"?
05
Learning loop
Does performance data ever reach the creative team? Does the next round get better because of the last one?
what you get
A working system the team owns.
You walk away with a diagnosis and the tools to act on it.
Audit deck
Findings, diagnosis, recommendations, and prioritized next steps. 20 to 30 slides in Gamma.
Performance-calibrated brief template
Your brief, restructured to make goal and intent unambiguous before creative starts.
Variation framework
A structure for variations that teach the team something, not just options to pick from.
Review checklist
A plain-language pre-launch check the creative team uses before media buyer review.
Learning loop protocol
A repeatable format for performance data flowing back to the creative team.
90-minute working session
Walk through the audit and the system together. Questions, decisions, next steps.
Notion workspace
All four operating tools, duplicated to your workspace at delivery. You own it.
"Not a strategy deck. Not a critique of the work. A specific read on the system around your team, and the tools to change it."
How it works
The 4-week process.
01
Intake & Kickoff
Detailed intake form does the work that 5 interviews would. One 30 to 45 minute kickoff call.
02
Analysis
Asset review, brief review, performance data review. Pattern-spotting across the five areas.
03
Drafting
Audit deck and Notion workspace built. Findings, diagnosis, recommendations, the four operating tools.
04
Delivery
90-minute working session. Final deck and workspace handed off. 30-day clarification window opens.
investment
$5,000 flat.
50% on kickoff, 50% on delivery. No hidden costs. No scope creep. Fixed deliverables, fixed timeline.
On the premium tier: Right for teams with more than one decision-maker, mixed perspectives between creative and media, or where the founder or CEO is part of the creative review process. Available at booking only.
Out of Scope
A taste-based critique or design teardown
Feedback is grounded in the five audit areas, not in personal preference.
A media buying or paid strategy service
Channel targeting, bidding, and budget allocation are outside the scope.
A production service
No ads get made. This is a review of the system, not an execution engagement.
Training, a workshop, or a cohort program
This is a one-on-one, fixed-scope engagement with a single team.
A retainer, subscription, or ongoing engagement
The audit ends at delivery. No ongoing relationship is assumed or upsold.
"Make it more salesy"
The goal is creative that connects to the market, not harder-selling creative.
What this isn’t.
Questions
Frequently asked questions.
-
The audit is scoped to Meta and TikTok. The system I build (brief template, variation framework, review checklist, learning loop) transfers to any paid channel. For deep TikTok-specific tactical evaluation, I'll flag where it's needed and recommend a TikTok-fluent specialist.
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No. This is an audit of the system around the work, not a production service. If you need execution help, I can point you toward people who do that work.
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Not in the way an art director would. I'll review assets against the five audit areas (brief alignment, hierarchy, message match, etc.) and surface what the system is producing. I don't do taste-based critique.
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The premium tier ($1,500 add-on) covers up to five 60-minute stakeholder interviews. Larger engagements can be quoted as an Extended Audit. Mention team size in the intake.
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Wait. An audit during transition captures the transition, not the operating pattern. The intake form asks about this directly.
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That's surprisingly common. Note it in the intake. The audit still works; we just won't be checking assets against a documented standard.
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Yes, a mutual NDA can be provided on request.
Ready to start?
The audit fit check form takes about ten minutes. If we're a fit, I'll respond within two business days.